About
A lead engine built on transparency.
Lead Foundry was started by Hettie Dann to solve a very specific frustration: business owners who are brilliant at their craft, but stuck without a pipeline.
Hettie Dann
Commercial Project Consultant · Founder
Johannesburg, South Africa
The story
After years working across commercial projects, one pattern stood out: brilliant businesses stalled — not because of their product, but because no one was consistently putting qualified prospects in front of them.
Lead Foundry exists to solve exactly that. We are not a marketing agency. We are not a call centre. We are a dedicated lead engine — quietly finding your next customers while you deliver excellent work for the ones you already have.
Our promise is simple: real leads, real reporting, no fluff. If we're not delivering value, you'll see it in the numbers the same week we do.
What we value
Transparency
Every lead, every conversation, every metric — visible to you.
Fit over volume
10 great leads beat 100 poor ones. We optimise for close rate.
Focus
We stay in our lane so you can stay in yours.
South African-first
Local market, local decision-makers, local context.