Blog
Notes on building a real pipeline.
Practical writing on lead generation, B2B outreach and digital marketing — from the trenches of the South African market.
14 May 2026 · 6 min read
How South African B2B companies find qualified leads in 2026
The four channels working best for B2B lead generation in South Africa right now — and how to pick the right mix for your business.
Read the article2 April 2026 · 4 min read
Referral vs outbound: which fills your pipeline faster?
Referrals close faster but grow slower. Outbound scales but takes work. Here's how to think about the trade-off for your business.
Read the article20 February 2026 · 3 min read
A no-nonsense lead qualification checklist
Six questions that separate a qualified B2B lead from a time-waster. Use this before every discovery call.
Read the article